Bill Geist

Bill Geist is the Chief Instigator at DMOproz (aka Zeitgeist Consulting), a firm specializing in strategic planning, governance, marketing and legislative issues for convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations and communities. Bill is the author of the acclaimed Destination Leadership for Boards and a contributor to Fundamentals in Destination Marketing. He has provided…

George Martin

George Martin is the Chief Operating Officer of Lucy Buffett’s LuLu’s in Gulf Shores, AL and Destin, FL. Employing over 700 employees in a summer season, between the two locations, George will stress the importance of “Training a Winning Team” from first hand experience. George’s professional career in Food and Beverage Management stems from the…

Lucy Buffet

Lucy Buffett is a restaurateur of the award winning, fun-loving LuLu’s which serves more than one million guests a year at two locations, one in Gulf Shores, Alabama and the other in Destin, Florida. Lucy has also been recognized for her tireless work on behalf of sustainability and the environment. However, the greatest passion of…