Welcome to the Alabama Governor's Conference on Tourism

August 17 - 20 2019


This conference provides tourism professionals a chance to gather and learn about the economic impact of the industry on the Alabama economy, learn new strategies for marketing local Alabama attractions and amenities to visitors, raise money for scholarships through silent auctions and to celebrate achievements.

2019/08/17 08:00:00


Kristin Scroggins

Philip Lovas

Jay Lamar

Andy Britton

Andy Britton photo

Chad Emerson

Shawna Suckow


Golf at RTJ at Hampton Cove

Coordinate with Steve Mac, Tee Times, Foursomes, Discounts, etc.

10:00 AM – 4:00 PM  Trade Show and Silent Auction/Wine Pull Set-Up
Daytime Activities at Lowe Mill, Botanical Gardens, etc.
4:00 PM Hotel Check-In
6:30 PM Fun Evening at Campus 805 – On Your Own
8:00 – 10:30 AM Trade Show and Silent Auction/Wine/Craft Beer Pull Set-Up
4:00 PM Hotel Check-In – Go to North Hall for all Convention Activities
10:00 AM – 5:00 PM Registration             
11:00 AM – 11:45 AM Alabama Travel Council Annual Meeting & Alabama Tourism Partnership Update
(open to all registrants)
12:00 – 1:45 PM Opening General Session
Welcome by Judy Ryals, President & CEO, Huntsville/Madison County CVB, and Mayor Tommy BattleAlabama Tourism Department’s Annual Update and Advisory Board Meeting                     Speakers:  Lee Sentell, Director, Alabama Tourism Department and Bill Dinan, Account Director, Intermark Group
1:45 PM Refreshment Break Beverages Sponsored by Coca-Cola Bottling Company United, Red Diamond Coffee
2:00 PM Opening General Session Continues
2:00 – 2:30 PM Speaker:  Philip Lovas, Deputy Assistant Secretary, US Department of Commerce, International Trade Administration, National Travel and Tourism Office
Topic: Update on International Travel and Tourism from the National Travel and Tourism Office
2:45 – 3:15 PM Speaker: Jay Lamar, Executive Director, Alabama Bicentennial Commission
Topic: Alabama 200 Wrap Up!
3:15 – 4:00 PM Speaker: TBD
4:15 – 5:15 PM Opening Reception in the Trade Show/Silent Auction/Wine & Craft Beer Pull (Cash Bar

First Wine/Craft Beer Pull will be at 4:30 PM

Craft Beer Tasting Hosted by the Alabama Brewers Guild           

5:45 PM Shuttles from Embassy Suites Front Entrance to U.S. Space & Rocket Center
6:00 – 7:30 PM U.S. Space and Rocket Center – Biergarten Dinner in the Davidson Center

Sponsored U.S. Space & Rocket Center, Huntsville/Madison County CVB & Alabama Mountain Lakes Tourist Association

7:30 PM Shuttles to Constitution Hall Park
7:45 PM Constitution Hall Park Bicentennial Celebration – Dessert and Cordials         

Sponsored by Constitution Hall Park & Huntsville/Madison County CVB

9:00 PM Depart for Embassy Suites

Transportation Sponsored by Huntsville/Madison County CVB

8:30 AM – 5:00 PM Registration
7:30 – 8:30 AM Complimentary Embassy Suites’ Guest Breakfast in the Atrium – $10 for Locals
8:30 – 9:15 AM Trade Show and Silent Auction
9:00 – Noon Beverages Sponsored by and Coca-Cola Bottling Company United, Red Diamond Coffee
9:15 – 11:45 AM General Session
9:15 – 10:30 AM Speaker: Shawna Suckow, Founder, Shawna Suckow.com          Speaker, Author, The Buyer Insider

Topic:  Hospitality/Tourism…What’s Here/What’s Next/What’s Possible!

10:30 – 11:15 AM Speaker:  Andy Britton, Coca-Cola Bottling Company, United

Topic: Sponsors – More Than Just Dollars!

In this session, you will learn the answers to these questions:

Are you looking for a sponsor to help keep your event’s costs down? What is your “Ask”? What is the benefit for the sponsor?

Do you have a detailed annual budget?   Support from sponsors can be more than dollars!   Conflicts of interest!   Why sponsors don’t come back!

Sponsor by: Coca-Cola Bottling Company, United


11:30 – 1:15 PM Scholarship Luncheon
Sponsored by:  Alabama Association of Destination Marketing Organizations (AADMO)Master of Ceremonies, Katy Norton, President AADMO Presentation of 2019 Tourism Industry Scholarships   
1:30 – 3:30 PM Downtown Walking Tour – Tour provided by Chad Emerson, Downtown Huntsville, Inc.

Inclement Weather Plan – Huntsville Museum of Art                                                 

4:00 – 5:15 PM Trade Show/Silent Auction/Wine & Craft Beer Pull

Second Wine/Beer Pull will be at 4:30 PM  

Craft Beer Tasting Hosted by the Alabama Brewer Guild

6:30 PM Reception (Cash Bar – Credit Card or Cash)       
7:00 PM Alabama Tourism Department Awards Banquet  

All evening functions sponsored by the Alabama Tourism Department                                          

The dress will be business/professional attire

(Cash Bars – Credit Card or Cash – will be closed during Awards presentations- you may buy additional wine by the bottle at the bars)

9:00 PM Dessert and Cordials in the Trade Show/Silent Auction

Sponsored by Alabama Tourism Department

Co-Sponsored by:

7:30 – 8:30 AM Complimentary Embassy Suites’ Guest Breakfast in the Atrium – $10 for Locals
8:30 –  9:30 AM Trade Show/Silent Auction      

Bids will begin being pulled at 8:45 AM

Check out and Silent Auction Pick Up and Payment Starts

9:45 – 11:00 AM Convention Finale

Speaker: Kristin Scroggins
Motivating, Hiring, and Retaining the Best Employees

11:00 AM – Noon
Send Off Beverages and Snacks – Chicken Salad Chick

Sponsored by Coca-Cola Bottling Company United


Updated:  01/31/19